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While these are the two fundamental
underlying approaches, many search engines in fact use a hybrid of the two approaches,
combined with commercial elements.
Some sites use this
information "as is", and periodically update their copies,
but many of the bigger search engines, like Altavista and Google,
have found ways to blend information from the DMOZ into their
own results.
There are also "Pay Per
Click" search engines, that are a combination of directories and true
search engines. The directories are unusual in that you can pay to be listed for
relevant keywords, the amount you pay is based on how much traffic you receive.
With Pay Per Click, you only pay for results, as in vistors to your site.
Some search engines
have a Pay For Placement option. This means you can pay
simply to have your link displayed with the search results. The
cost can be based on the number of times your link is displayed,
or a fixed fee per day. With Pay For Placement, you pay regardless
of whether you get extra visitors, so your risk is higher.
Meta Search Engines,
like MetaCrawler, display results which are actually a combination
of the results produced by other search engines. Nowadays, these
combined results often include results from the Pay Per Click
search engines.
Yahoo! is best known
for its directory, but has grown to be all encompassing portal
with auctions, classifieds, stores, free e-mail services and a
customizeable start page. As regards the search at Yahoo!,
there are actually two parts:
-- A human edited
directory (the web sites section)
-- A crawler built true search engine. Yahoo! currently uses Google
for these results.
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