Using technology as a business tool...

A writer, editor? An artist? A business manager? A sales person A marketing person? A trainer, instructor?

Turning a group of web pages created using an HTML editor into a professional web site involves many technical as well as non technical issues. Before we can talk about website planning and management, it important to first start by defining the role of the Webmaster.

When I first started to formally define, "What is a Webmaster," I spent a full evening searching the web for a consensus opinion on this topic. After many hours of searching it was very clear to me that this definition was very dependent upon who was defining it. As I thought about my own site, and the tasks of " webmastering," I drew from more sales and marketing experiences in my past than I did technical experiences.

So is a Webmaster always the Webmaster? In a small website such as my own, I perform all the duties myself. Depending on the size of the organization, some of the duties of a Webmaster may be performed by the same person, while others may be dispersed into existing jobs. How a website is structured from one organization to another will depend upon the size and personality of each location, or each department within each location. There are many sites and organizations defining the roles and responsibilities of Webmasters. The following definitions, on this page and the pages that follow, reflect the philosophies of many of these organizations tempered by my own experiences.

So what is the responsibility of the Webmaster? Before a newspaper or magazine publishes its first its first article someone needs to define and organize how the enterprise will operate. The Webmaster, to borrow some newspaper terms, is the Web Publisher and Chief Editor of an entire site for the entire organization. The webmaster does not actually perform all the tasks needed to build the site and keep it running, they are simply the person who makes sure that these tasks get done. Keep in mind the person with the administrative authority to be the master of the web may not be, nor do they need to be the Web Architect. In simple terms the Web Master is simply the person who manages the editorial content, overall development and operation of web site.

This is the first of four pages on defining the basic role of a webmaster. Please read on...

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